Ancient ritual, modern calm.

1️⃣ Opening | Introduction

In the Song Dynasty, fragrance was more than a scent — it was a philosophy, a cultivated ritual of mind and spirit.
Among the emperors, Huizong of Song stood out as a ruler who redefined refinement itself — turning incense into a form of artistic and spiritual expression.

2️⃣ History & Aesthetics

During Huizong’s reign, the Imperial Incense Bureau (Xuanhe Neifu) compiled numerous royal incense formulas, each reflecting the emperor’s fascination with harmony, balance, and clarity of mind.
Among these, one stood above all — Jiangzhen Xiang, the “Fragrance of True Descent.”
Its very name — Jiang (to descend) and Zhen (truth) — symbolizes the descent of pure energy, the calming of spirit, and the return to stillness.

3️⃣ Classical Sources | Historical Records

The formula of Jiangzhen Xiang was recorded in classical works such as Xiang Sheng (香圣), Chen’s Incense Manual (陈氏香谱), and Xiang Cheng (香乘).

Xiang Sheng (香圣) records:
“Jiangzhen incense is made from the wood called Jiangzhen, native to the southern seas.
It is warm in nature and deeply tranquil in spirit — its fragrance travels far and pure, calming the soul and dispelling defilement.
It is the finest among all incenses.”

Chen’s Incense Manual (陈氏香谱) further notes:
“Also called Qingmuxiang, it soothes the soul, dispels impurity, and calms the unsettled heart.”

Xiang Cheng (香乘) also records:
“Its fragrance is cool and clear with slight bitterness; when burned long, it settles the mind and brings dreamless rest.”

In Song culture, Jiangzhen Xiang was cherished not only as an imperial incense but also as a companion to the scholar’s quiet hours — used for meditation, reading, ritual fasting, and contemplation.
These moments embodied the philosophy of xiang wei xin yong — “fragrance as a function of the heart.”
The aroma was not for pleasure alone, but for aligning the breath and calming the spirit.

4️⃣ Modern Reinterpretation | Herimyst Craftsmanship

At Herimyst, we reimagine Jiangzhen Xiang through both ancient alchemy and modern artistry.
Following the classic Jun–Chen–Zuo–Shi structure — leader, supporter, harmonizer, and guide — we rebuild the balance through a dialogue with French olfactory aesthetics:

• Aloeswood (Chen Xiang) — the noble heart of calm.

• Sandalwood (Tan Xiang) — softens and grounds.

• Borneol (Long Nao) — lifts and clarifies.

• Benzoin (An Xi Xiang) — warms and completes the blend.

The result is a meeting of Song restraint and modern sensual clarity — an ancient ritual translated into contemporary calm.

5️⃣ Forms & Usage | Incense and Beads

In its stick form, Jiangzhen Xiang burns with measured grace — perfect for meditation, writing, or quiet reflection.
In its incense bead form, it becomes a wearable ritual, releasing subtle fragrance with the rhythm of one’s own pulse — a quiet conversation between time and self.

Herimyst Interpretation:
A moment of stillness is no longer a ritual of the palace — it is the quiet luxury of the modern soul.

6️⃣ Closing | Reflection

From Huizong’s inner palace to the modern hand, Jiangzhen Xiang remains a bridge between eras — a fragrance that carries both discipline and serenity, ritual and peace.

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